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ANZEIGE

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DISPLAY, ADVERTISEMENT, EXPOSURE.

IN GERMAN, ANZEIGE IS OFTEN USED WITH REGARDS TO PUBLICITY. NEVERTHELESS,
IN THE CONTEXT OF THIS MANIFESTO, IT INSTEAD RAISES THE URGENCY TO EXPOSE THE DESIGN RESEARCH AS A TOOL TO EMPOWER, RATHER THAN THE OBEJCT OF A ‘POLLUTED’ ANSWER (AS DESIGN OFTEN REDUCES ITSELF TO).





TO REMEMBER IS TO RESIST.
- MOMENTUM -
Design is a call for action. It is like War, similarly governed by five crucial factors:
Weather, Terrain, Training, Leadership, Politics. Weather is the wave: recognising Momentum and taking advantage of the Conditions. Terrain may be near, far, easy or difficult but it should be the ally of the Soldier in telling the Prospects (in War, of Life or Death, in Design, the Research). Training is the Protocol, the Approach. Leadership considers Wisdom and Trust, Courage and Compassion. Finally, Politics is what keeps the Soldiers in accord to Momentum. War requires Cohesion and Synchronicity. Recognising Momentum during a crisis is imperative for all of the above to complete the circle of Renovation of a collapsing System. “Chaos begets fear. Fear begets courage.” It’s about feeling the momentum in the mass.
And when disarming, momentum should be focused.


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recommended listening over research