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ANZEIGE

(HOME)



DISPLAY, ADVERTISEMENT, EXPOSURE.

IN GERMAN, ANZEIGE IS OFTEN USED WITH REGARDS TO PUBLICITY. NEVERTHELESS,
IN THE CONTEXT OF THIS MANIFESTO, IT INSTEAD RAISES THE URGENCY TO EXPOSE THE DESIGN RESEARCH AS A TOOL TO EMPOWER, RATHER THAN THE OBEJCT OF A ‘POLLUTED’ ANSWER (AS DESIGN OFTEN REDUCES ITSELF TO).




TO REMEMBER IS TO RESIST.
- DIALOGUE - A dialogue is a confrontation and a necessary part of the design process. It is the foundation of design-thinking that aims to reach out to the real value of its audience: active involvement. It carries communicative responsibility as its ability to negotiate change. It can be the dialogue that claims intimacy of the outer-circle. It may form unity in the act of resisting the common target. Design is a trigger which, through dialogue, disarms and empowers.

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